Promoting our City Centre

Using every medium to promote Aberdeen City Centre

The introduction of the Aberdeen Inspired brand is part of an integrated approach to the marketing and promotion of the BID, providing a focal point for a range of activity.

From an extensive public relations campaign utilising the mainstream media to traditional marketing and the use of social media specialists to embrace online opportunities our team use every tool available to promote Aberdeen Inspired’s activities.

By raising awareness and provoking interest in the city centre and its attractions the aims of Aberdeen Inspired can be realised, with an emphasis on promoting existing events and initiatives and developing new ideas to increase footfall.

The key aim of the theme is to ensure that Aberdeen is high on the visitor horizon and to tell people what the city centre has to offer by implementing a fully integrated marketing plan

Project updates...

Promoting Aberdeen city centre to encourage footfall

local retail awards

Aberdeen Inspired has underlined the important role retailers have to play in ensuring a vibrant future for the city centre.

We have demonstrated our commitment by sponsoring the Evening Express Retail Awards and have pledged to continue to support the sector.

The Evening Express Retailer Awards 2016 are our way of recognising and supporting the businesses at the heart of our local communities.

At a time when our traditional high street shops need us the most, the aim of the awards is to promote long-established and emerging firms and encourage more people to shop local.



The Simplyhealth Great Aberdeen Run includes a half-marathon, 10km, family mile and business challenge, and will take place on Sunday August 27, 2017, starting and finishing on Union Street.

These new 10k and half marathon runs in the vibrant city of Aberdeen, are a fantastic addition to the growing portfolio of mass-participation events which include the Simplyhealth Great North Run – the world’s biggest half marathon with 57,000 entrants.

Aberdeen Inspired is a key sponsor of the Great Aberdeen Run along with Aberdeen Grampian Chamber of Commerce, VisitAberdeenshire and Aberdeen City Council.

Over the weekend we should see mass crowds gather to partake in the run or spectate and support, we would encourage all businesses to grasp this high footfall opportunity.


Painted Doors

Painted Doors launched in July 2016, spearheaded by Aberdeen Inspired and Curated by Marry Butterworth. Local artists were given the chance to transform drab doors in the city centre into works of art, concentrated around The Green, Langstane Place and Windmill Brae.

We originally planned to decorate around 12 doors in the city centre however, due to popular demand we doubled that amount by the end of the summer months.

Painted doors received overwhelmingly positive feedback on social media and our Instagram account continues to grow: @painteddoorsabdn

Play Me, I’m Yours

Play Me, I’m Yours is the brainchild of British artist Luke Jerram, it has seen more than 1,500 pianos installed in 50 cities across the globe, all bearing the message “Play Me, I’m Yours”.
From August 2 to August 21 imaginatively decorated pianos were placed in a variety of prominent city centre locations ranging from the Castlegate and Union Plaza to the Courtyard at the Academy, with the aim of encouraging people to interact with each-other and express themselves.

Weekend Street Art Festival – Union Terrace Gardens 

Towards the end of the Summer of Art campaign, the arches at Union Terrace Gardens hosted a mini Street Art festival. Led by urban and street art artist Karl Porter and up to ten artists, each participant was given an arch to canvass their art onto, leaving a vibrant, varied and creative colourful space.

Spearheaded by Aberdeen Inspired The Christmas Village includes an open-air ice rink, festive fairground rides, German market stalls and an entertainment marquee to bring christmas cheer to Aberdeen city centre during the winter months.

Open-Air Ice Rink 

Get into the festive spirit with this family favourite! Made from real ice, you can glide around the outdoor rink situated across from His Majesty’s Theatre. The rink will be lit by fairy lights in the evening accompanied by Christmas music. Non-skaters can keep warm and enjoy refreshments in the spectators’ tent.

Festive Fairground Rides 

To be enjoyed by those who dare! Children will love the Cups and Saucers and Christmas Carousel, while the adults can release their inner child and test their nerve on the Bomber thrill ride.


Soak up the atmosphere and take a break from the shops with some traditional snacks and drinks.

German Market 

Browse unique Christmas gifts and purchase stocking fillers for friends and family including traditional wooden toys, confectionary, handmade crafts and much more!

Live Entertainment Marquee

Enjoy live music and comedy performances Thursday – Sunday or pop in to warm up and enjoy a refreshment

For more details please head to

Jazz on the green

Aberdeen Inspired supported the fifth edition of Jazz on the Green – March 2017.

The heart of Aberdeen was transformed into an exhilarating musical showcase of jazz, blues, funk, soul, R&B, swing, bop, vocals and big band! The hot sounds of the Aberdeen Jazz Festival for Jazz On The Green, the city’s one-of-a-kind outdoor music event. After wowing the crowds for four years and thanks to an increased investment from Aberdeen Inspired it expanded to eight stages with seventeen bands set to perform.

Set-up to offer Aberdeen audiences free access to the high quality music of Aberdeen Jazz Festival and to encourage more visitor activity in the Merchant Quarter, the Festival presented music throughout the afternoon on an outdoor temporary stage in the precincts of The Green and the refurbished Roof Garden on St Nicholas.

99% of attendees would recommend Jazz on the Green to others
26% of attendees live outwith Aberdeen city
The full economic impact of Jazz On The Green was in excess of £63,000

“This is the kind of event which makes Aberdeen feel like a real city! More, please!”

– Jazz on the Green attendee 


The Pool by Jen Lewin Studio

SPECTRA Aberdeen’s Festival of Light, ran by Aberdeen City Council in conjuction with Curated Place, takes place in Union Terrace Gardens and city centre in February.

Aberdeen Inspired have continued to support Spectra, the vision for SPECTRA was to be a signature winter event for the region and beyond, a high-end forum with which the city can profile itself distinctively in the area of light and creativity, recognising Aberdeen as a contemporary city of design and technology with a strong cultural heritage.


Wild dolphins

Aberdeen’s eagerly awaited Wild Dolphins, a project to which Aberdeen Inspired donated £20,000, have made their official first appearance all over the city.

The city is hosting the Wild Dolphins tourism and charity project, which has seen 50 life-sized fibreglass sculptures of bottlenose dolphins – usually spotted off the North-east coast – popping up all over town.

Organised by Wild in Art with The ARCHIE Foundation, the official charity of the Royal Aberdeen Children’s Hospital, and Whale and Dolphin Conservation (WDC), the dolphins can be seen until the end of August, before being auctioned to raise money for the two charities.

Locations include the beach, Aberdeen Harbour, parks, city centre, shopping centres and golf courses as well as Torry Battery, a known hotspot for watching real dolphins.

Each of the brightly coloured dolphins has been sponsored and then designed by an artist, commissioned from across the UK to create a one-off design specifically for Aberdeen. Mary Butterworth of the Butterworth Gallery at Ballogie was employed as the project’s art co-ordinator as a direct result of Aberdeen Inspired’s donation


We have forged a partnership with tourism marketing body VisitAberdeenshire who will drive forward with plans to promote the city and raise the profile of Aberdeen to a consumer audience.

Aberdeen Inspired continues to support and collaborate with Visit Aberdeen, in order to increase visitors and businesses to the city centre.

More information about Visit Aberdeen can be found on their website: Visit Aberdeenshire