The vision of the BID is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centres in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.
Our vision is implemented through the five main themes below.
Influencing positive change in the city centre
The future of Aberdeen city centre has been the focus of great debate in recent years and playing a key role in that conversation is a vital part of Aberdeen Inspired’s remit.find out more
Marketing & Promotions
Driving footfall to the city centre
The introduction of the Aberdeen Inspired brand is part of an integrated approach to the marketing and promotion of the BID, providing a focal point for a range of activity.find out more
Enhancing and maintaining the city centre
Aberdeen’s stunning granite architecture is behind the proud tradition of Scotland’s very own Silver City, providing a unique and enchanting streetscape.find out more