Our Projects

The vision of the BID is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centres in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is implemented through the five main themes below.

United Voice

Influencing positive change in the city centre

The future of Aberdeen city centre has been the focus of great debate in recent years and playing a key role in that conversation is a vital part of Aberdeen Inspired’s remit.

find out more

Marketing & Promotions

Driving footfall to the city centre

The introduction of the Aberdeen Inspired brand is part of an integrated approach to the marketing and promotion of the BID, providing a focal point for a range of activity.

find out more

Attractive city

Attractive City

Enhancing and maintaining the city centre

Aberdeen’s stunning granite architecture is behind the proud tradition of Scotland’s very own Silver City, providing a unique and enchanting streetscape.

find out more

Safe & Secure

Working together to provide a safe and secure city centre

Making Aberdeen a destination for work, rest and play is an important part of the strategy for future growth.

find out more

Aberdeen will twinkle and sparkle this festive season with Christmas in Aberdeen, the brand new events and activities programme brought by Aberdeen City Council in partnership with Aberdeen Inspired.


The festive season will officially launch on Friday 17 November with the opening of the Aberdeen Winter Village, delivered by Codona’s Amusement Park, at Aberdeen’s brand new civic space on Broad Street.


The popular open air ice rink will feature once again, with fairground rides including a traditional carousel, helter-skelter and the return of The Blizzard.


However, if visitors venture inside Marischal College Quad they will find the area transformed into a winter wonderland market with vendors from Scottish Enterprise, The Princes Trust and Women in Business showcasing their creative produce.


The following weekend the Quad will once again be transformed, this time into FINE Festive Food and Drink Market (Thursday 23 – Sunday 26 November) and then once again, for HAAN Christmas Design Market, which will run over three weekends in December (7-10 Dec, 14-17 Dec and 21-23 Dec).

Read full article More news stories
Subscribe to our weekly newsletter...