Our Projects

The vision of the BID is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centres in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is implemented through the five main themes below.

United Voice

United Voice

Influencing positive change in the city centre

The future of Aberdeen city centre has been the focus of great debate in recent years and playing a key role in that conversation is a vital part of Aberdeen Inspired’s remit.

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Marketing and Promotion

Marketing & Promotions

Driving footfall to the city centre

The introduction of the Aberdeen Inspired brand is part of an integrated approach to the marketing and promotion of the BID, providing a focal point for a range of activity.

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Attractive city

Attractive City

Enhancing and maintaining the city centre

Aberdeen’s stunning granite architecture is behind the proud tradition of Scotland’s very own Silver City, providing a unique and enchanting streetscape.

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Safe and secure

Safe & Secure

Working together to provide a safe and secure city centre

Making Aberdeen a destination for work, rest and play is an important part of the strategy for future growth.

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Out and about

Out & About

Easy access to and around our city centre

Any city centre is only as good as its access and transport links – which is why getting out and about is high on the agenda.

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City Centre Masterplan project aims to brighten Aberdeen’s future

Proposals to help Aberdeen shine as never before are to be drawn up under the City Centre Masterplan (CCMP) – with a project to showcase statues, gateways, civic spaces and landmark buildings.

“Aberdeen in Colour” aims to raise the city’s profile by lighting its unique architecture and streetscape. It could also improve wayfinding and enhance cultural experiences while boosting security, social interaction and inclusiveness.

Specialist firm Steensen Varming have been appointed to develop the creative lighting strategy and implementation plan after a competitive tendering process. The award-winning design consultancy was formed in 1933 and has illuminated World Heritage Sites, including Sydney Opera House (main picture).

The project is being brought forward by Aberdeen City Council and Aberdeen Inspired, operator of the Business Improvement District.

Councillor Marie Boulton, Aberdeen City Council’s lead on the City Centre, said: “We are delighted be driving ahead with this City Centre Masterplan project, which has the potential to animate Aberdeen in spectacular new ways, whatever time of day or year.

“We are especially pleased to have secured the services of Steensen Varming, a company with a global reputation for bringing cities and civic spaces to life in a way that is designed around people and respects the character of the setting.

“These installations could help us build on initiatives like SPECTRA, our hugely-successful annual lighting festival, and even become works of art in themselves. The Council is delighted to be working in partnership with Aberdeen Inspired on this project and it will be exciting to see the proposals forward for consideration.”


Adrian Watson, chief executive of Aberdeen Inspired, said: “Aberdeen Inspired is committed to seeing the CCMP move forward, with the Aberdeen In Colour workstream another example where the organisation will meaningfully work with Aberdeen City Council and others to ensure the transformation continues.

“The benefits of a creative lighting strategy for our City Centre will be there for all to see and will put us to the fore in national terms, exactly where we ought to be.”

The CCMP – unanimously adopted by Aberdeen City Council in 2015 – said “Aberdeen in Colour” could drive the night-time economy and “identify opportunities to raise the profile of Aberdeen at home and further afield”.

New and historic buildings could become part of the project, with dynamic and interactive approaches to lighting considered. In keeping with the CCMP’s “Living City for Everyone” theme, “Aberdeen in Colour” would be designed to support visually-impaired people, creating a sense of belonging for all residents and visitors.

Energy efficient lighting would be used and the project would, where possible, integrate with Aberdeen’s Digital Strategy. The proposals will also consider residential amenity and analyse the effect on the city’s skyline.

In addition “Aberdeen in Colour” would highlight potential linkages with the “Aberdeen 365” events programme and look to complement the overall Masterplan programme so benefits across projects can be locked in.

A public engagement exercise is to be held to help inform the strategy, which is expected to be completed in early 2018 and will include costings. In due course the proposals will go to councillors, who would decide whether or not to progress the plans.

Steensen Varming have delivered high-profile Lighting Masterplans and Creative Lighting Projects for cities and significant sites across the world, winning awards and accolades.

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