Our Projects

The vision of the BID is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centres in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is implemented through the five main themes below.

United Voice

United Voice

Influencing positive change in the city centre

The future of Aberdeen city centre has been the focus of great debate in recent years and playing a key role in that conversation is a vital part of Aberdeen Inspired’s remit.

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Marketing and Promotion

Marketing & Promotions

Driving footfall to the city centre

The introduction of the Aberdeen Inspired brand is part of an integrated approach to the marketing and promotion of the BID, providing a focal point for a range of activity.

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Attractive city

Attractive City

Enhancing and maintaining the city centre

Aberdeen’s stunning granite architecture is behind the proud tradition of Scotland’s very own Silver City, providing a unique and enchanting streetscape.

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Safe and secure

Safe & Secure

Working together to provide a safe and secure city centre

Making Aberdeen a destination for work, rest and play is an important part of the strategy for future growth.

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Out and about

Out & About

Easy access to and around our city centre

Any city centre is only as good as its access and transport links – which is why getting out and about is high on the agenda.

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The man who swapped catching criminals for championing businesses says he is “sick fed up of Aberdeen playing second fiddle to the Central Belt”.

Adrian Watson took over as chief executive of Aberdeen Inspired one year ago, following a 30-year career in the police which saw him rise to the rank of Police Scotland’s divisional commander for Aberdeen.

Looking back on his two very different careers, Adrian says he can see similarities.

He said: “The last year has been very exciting but a lot of hard work.

“The two jobs are different in titles but especially on a strategic level they are quite similar.

“When I was working at Police Scotland I tried to build up partnerships between organisations in order to try and make the city safer. Working with different partnerships is what I have tried to do at Aberdeen Inspired as well.”

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