Salary: circa 26k per annum, dependant on skills and experience.
Contract Type: Permanent
Hours: 35 p/w
This is a new and exciting role within the organisation ideal for a naturally enthusiastic and creative individual who is seeking to develop their skills and experience and make their mark within a fast paced, progressive and multi award-winning organisation. This diverse role covers a range of high profile projects and the position requires a person who can work proactively, both independently and as part of a small team. The culture is one of ‘can-do’, industry and passion and naturally the successful applicant will require to be a strong fit.
Working alongside the Communications & PR Manager and individual Project Managers at Aberdeen Inspired, the post holder, who reports directly to the Chief Executive, will fulfil a wide and varied strategic and digital marketing role for the organisation and will include the developing, managing and delivering communications, marketing and engagement with BID members and other key partners to promote Aberdeen City Centre.
Responsible for the brand, design and marketing and digital activity within the organisation, to include development of an overall marketing strategy and plan, brand management across all communications material, content management of the company website, producing e-communications and developing and maintaining company presence on social-networking sites and other similar media and creation of digital content such as graphics and video.
Duties and Responsibilities
Working alongside the Communications & PR Manager, develop a comprehensive and overarching digital marketing strategy and plan across all platforms and communications material.
Content management of company and project websites ensuring integration of sites, SEO is maximised and incorporation of web reporting software such as Google analytics, whilst continuously looking for ways to develop and improve our on-line presence.
Preparation and delivery of a digital content plan across all social networking channels that delivers growth in both engagement and reach.
Produce e-communications using Mailchimp (or any other email marketing software).
Identify opportunities to adopt and work with new and effective digital technologies.
Design and creation digital content such as graphics and video.
Work with appointed agencies and suppliers to design and create marketing communications campaigns for the individual projects.
Prepare individual project marketing plans and ensure their delivery in collaboration with the Communications & PR Manager for projects such as the Aberdeen Comedy Festival, Christmas Village and Nuart (Aberdeen).
Work closely with the team and key partners to align digital strategy with the wider narrative of the city centre, including the Union Street branding.
Assist with the delivery of events, including supporting the Communications & PR Manager on delivery of the media and PR activities.
Proactively seek-out marketing opportunities and develop new initiatives, campaigns and marketing opportunities, keep a close eye on trends and new tools that could enhance the BID’s profile.
Liaison with the Business Improvement District (BID) members on digital marketing initiatives, campaign involvement and social media content.
Assist with management of day to day PR activity, regularly liaising with local and national media and supporting with content creation for media releases.
Record marketing and online activity and communications to enable campaigns to be monitored and evaluated.
Supporting the Aberdeen Inspired team with other events and activities as directed.
Confident communicator, with strong written and verbal skills, including ability to write creative, clear, succinct and engaging copy and use the appropriate tone of voice for specific audiences.
Strategic, creative thinker with experience in forming and delivering strategic marketing plans and managing multiple projects and campaigns at any one time.
Brand management expertise and experience and expert negotiator and buyer of marketing communications services.
Minimum four years’ experience in a marketing and communications role with excellent understanding of building and executing integrated digital marketing campaigns.
A strong understanding of the digital marketing landscape and likely direction of travel.
Excellent understanding of social media landscape, with experience in the development and implementation of social media platforms, marketing and trends.
Creative thinker with a good eye for detail and design.
Web design, development and integration experience.
Excellent IT skills and good working knowledge of MS Office, including SharePoint and Dropbox.
A degree in Marketing, Communications or a related field and/or clear evidence of experience and delivery in these fields.
Knowledge, skills and abilities
- Excellent verbal and written communication skills with a proven ability in digital. communications and creative copy writing including the ability to write in a range of voices and styles for varied projects with diverse audience.
- Strong project management and organisational skills with the ability to work independently and on your own initiative.
- The ability to work well under tight timescales and flexible approach to work.
- Proactive approach to working.
- Attentive to detail.
- Excellent organisational skills and the ability to manage multiple marketing campaigns and projects simultaneously.
- A keen interest in Aberdeen and its development.
- A knowledge of Aberdeen Inspired, its vision and how its positioned in the city centre.
Primarily Monday to Friday 9am-5pm, 35 hours a week, with some evening and weekend work required.
Applications by way of CV and short covering letter to Viki Menzies, Office Manager, Aberdeen Inspired, 32 Upperkirkgate, Aberdeen, AB10 1BA. Deadline for submitting an application is 5 pm on Friday 2nd March.