Let us inspire your city...

Aberdeen Inspired is Aberdeen City Centre’s Business Improvement District that represents over 700 city centre businesses within the city centre.

Funded by both levy payers and voluntary contributions, Aberdeen Inspired works hard to help improve and effect positive change in our city centre.





Did you know?

Aberdeen is the first and only city in Scotland to be awarded with the prestigious Purple Flag status.

The Purple Flag status is a national accreditation recognising city and town centres that excel in managing the night time experience.


Inspired vision...

The vision of Aberdeen Inspired is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centre’s in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is executed through five main themes detailed below:

Aberdeen Comedy Festival is just the ticket for laughs

Organisers of the Aberdeen Comedy Festival have hailed the response from north-east residents who have turned out in their droves to support shows in the heart of the city.

Delivered by Aberdeen Inspired in partnership Breakneck Comedy, the 23-day festival has given comedy fans the choice of more than 65 shows in city centre venues until the final evening on Saturday, November 5.

Since the opening night at the Tivoli Theatre on Friday, October 14 the Granite City’s inaugural festival has seen healthy ticket sales with more than 2,750 sold so far.

Sponsored by local bar/pub McGinty’s Meal An’ Ale, the festival has also held two free stand-up shows which attracted more than 120 people to McGinty’s and Revolution.

One of the festival’s main highlights goes ahead this weekend as Scottish comedian Fred MacAulay takes to the stage at Aberdeen Arts Centre on Sunday, October 30 at 8pm.

Tickets for the show, which will also feature comedians Neil Dougan, Wee Rhona and Andy Watson, are still available and are priced at £11 (not inc bf)..

Places are also up for grabs for the ‘Be a Comedian’ workshop with Allyson June Smith which is being held at Aberdeen Arts Centre earlier in the day at 3pm. The workshop is for teens aged between 12 and 18 and is priced at £10 (not inc bf).

Adrian Watson, chief executive of Aberdeen Inspired, said: “The Aberdeen Comedy Festival has been an overwhelming success so far and we’re delighted with the fantastic response we’ve had from north-east residents who have supported all of the shows over the last two weeks. In its inaugural year, it is already Scotland’s third biggest event of its kind and we want to build upon this. (Adrian wants to add this in – is it viable?)

“We’ve also heard from people who have travelled from across the country, and even from countries like Norway, to come to the festival which shows how attractive events like this can be for potential visitors to the city.

“In what is still a challenging economic climate for the city we are pleased to be delivering a successful comedy festival which is helping local businesses. There’s still one week to go and I’d encourage people to get behind the remaining shows and enjoy this fantastic festival.

Information about each of the shows which will run during the final week of the Aberdeen Comedy Festival can be found online at: www.aberdeencomedyfestival.com

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From the desk of the CEO...

As the new Chief Executive of Aberdeen Inspired I would first like to welcome you to our website.


We planned, supported and carried out many successful projects in 2015, the highlight of our year was delivering Aberdeen’s first Christmas Village which attracted over half a million visits throughout its five week residency on Union Terrace.

Aberdeen Inspired has continued to work hard to help improve the city centre, working with several partners we transformed the roof of St Nicholas into a green space called The Roof Garden, giving shoppers and visitors a place to relax. The area benefited from additional planting, seating, a picnic area and a children’s play park. Since the opening of the Roof Garden last October the area has been used for several festivals and events all of which have improved footfall and dwell time to the city centre.

One of our key objectives here at Aberdeen Inspired is to make the city centre a safe environment for visitors day and night. In 2015 we were accredited for the third year running with the desirable Purple Flag status, we have been working closely with our partners through a weekend partnership group to ensure this status is maintained and over time improved. We have recently launched a creative lighting project in the city’s St Nicholas Kirkyard aimed to increase the aesthetics of the area and to highlight such an important piece of architecture within our city centre. The project also provides additional lighting, especially for passers by and the local businesses in the area.

Aberdeen Inspired are also playing their leading part in Operation Union Street Rejuvenation, which aims to restore pride into Aberdeen’s main thoroughfare. The scheme will include a “deep clean”, whereby pavements, pedestrian areas, street furniture, and doorways will be power washed. The plans also mean re-paving, upgrading, removing and painting street furniture, bollards, railings and benches. We are delighted to be playing a major part in this development.

But, our projects don’t stop there – please navigate to our projects page to find out more about what we have been up to.


Adrian Watson

CEO Aberdeen Inspired

View the footfall figures in more detail