Let us inspire your city...

Aberdeen Inspired is Aberdeen City Centre’s Business Improvement District that represents over 700 city centre businesses within the city centre.

Funded by both levy payers and voluntary contributions, Aberdeen Inspired works hard to help improve and effect positive change in our city centre.





Did you know?

Aberdeen is the first and only city in Scotland to be awarded with the prestigious Purple Flag status.

The Purple Flag status is a national accreditation recognising city and town centres that excel in managing the night time experience.


Inspired vision...

The vision of Aberdeen Inspired is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centre’s in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is executed through five main themes detailed below:



A selection of doors throughout the city centre are being transformed into works of art as Aberdeen Inspired’s latest project gets underway.

Local artists are working on a number of sites with the aim of creating living art and brightening up the heart of the Granite City. The first of its kind in Scotland, the painted doors initiative is based on a popular model which was carried out in Madeira, Portugal.

Falling under the business organisation’s Summer of Art theme, which also includes the hugely popular ongoing Play Me, I’m Yours initiative, locations for the painted doors will start at Langstane Place and Windmill Brae and progress to The Green and Correction Wynd.  Aberdeen Inspired is aiming to decorate up to 12 doors in the city centre under the project.

Painter and glassmaker Shelagh Swanson kicked off the project by turning a door on Windmill Brae into a colourful contemporary canvas. She will be followed this week by Mary Butterworth, acclaimed for her intriguing night scenes of Aberdeen, who will begin working on the neighbouring door to Shelagh’s artwork. 

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From the desk of the CEO...

As the new Chief Executive of Aberdeen Inspired I would first like to welcome you to our website.


We planned, supported and carried out many successful projects in 2015, the highlight of our year was delivering Aberdeen’s first Christmas Village which attracted over half a million visits throughout its five week residency on Union Terrace.

Aberdeen Inspired has continued to work hard to help improve the city centre, working with several partners we transformed the roof of St Nicholas into a green space called The Roof Garden, giving shoppers and visitors a place to relax. The area benefited from additional planting, seating, a picnic area and a children’s play park. Since the opening of the Roof Garden last October the area has been used for several festivals and events all of which have improved footfall and dwell time to the city centre.

One of our key objectives here at Aberdeen Inspired is to make the city centre a safe environment for visitors day and night. In 2015 we were accredited for the third year running with the desirable Purple Flag status, we have been working closely with our partners through a weekend partnership group to ensure this status is maintained and over time improved. We have recently launched a creative lighting project in the city’s St Nicholas Kirkyard aimed to increase the aesthetics of the area and to highlight such an important piece of architecture within our city centre. The project also provides additional lighting, especially for passers by and the local businesses in the area.

Aberdeen Inspired are also playing their leading part in Operation Union Street Rejuvenation, which aims to restore pride into Aberdeen’s main thoroughfare. The scheme will include a “deep clean”, whereby pavements, pedestrian areas, street furniture, and doorways will be power washed. The plans also mean re-paving, upgrading, removing and painting street furniture, bollards, railings and benches. We are delighted to be playing a major part in this development.

But, our projects don’t stop there – please navigate to our projects page to find out more about what we have been up to.


Adrian Watson

CEO Aberdeen Inspired

View the footfall figures in more detail