Let us inspire your city...

Aberdeen Inspired is Aberdeen City Centre’s Business Improvement District that represents over 700 city centre businesses within the city centre.

Funded by both levy payers and voluntary contributions, Aberdeen Inspired works hard to help improve and effect positive change in our city centre.

 

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Did you know?

Aberdeen is the first and only city in Scotland to be awarded with the prestigious Purple Flag status.

The Purple Flag status is a national accreditation recognising city and town centres that excel in managing the night time experience.

 

Inspired vision...

The vision of Aberdeen Inspired is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centre’s in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is executed through five main themes detailed below:

Aberdeen Inspired map the way forward with wayshowing pilot project

An innovative wayshowing spearheaded by Aberdeen Inspired is to be rolled out throughout the Granite City thanks to the success of the initial pilot project.

The business organisation received a positive reaction to the first stage of the initiative, which involved the installation of four informative map totems at key locations on Broad Street, St Nicholas Street, on Schoolhill and outside the tourism office on Union Street.

The project, which aims to improve orientation, navigation and journey planning for people visiting the city centre, has now been given final approval by councillors, who agreed a 50% funding contribution to the scheme.

The next phase of the initiative, which has been led by Aberdeen Inspired and jointly delivered with Aberdeen City Council will involve the installation of 54 further map totems throughout the city centre.



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From the desk of the CEO...

As the new Chief Executive of Aberdeen Inspired I would first like to welcome you to our website.

We planned, supported and carried out many successful projects in 2014, a few of our highlights included sponsoring the art process of the extremely well received Wild Dolphin trail throughout July and August which while entertaining children and adults alike also resulted in high levels of footfall and prolonged dwell time within the city centre.

Our civic pride campaign also took off as colourful bursts in the form of floral displays were implemented on some of our main streets and our Adopt an Area scheme gathered interest. Aberdeen Inspired work hard to help improve the city centre, we hope to build momentum on these projects in the coming years.

One of our key objectives here at Aberdeen Inspired is to make the city centre a safe environment for visitors day and night. Under our safe and secure banner we are the only city in Scotland to be accredited with the desirable Purple Flag status, we have been working closely with our partners to ensure this status is maintained and over time improved. We have recently launched a creative lighting project in the city’s Golden Square aimed to increase the aesthetics of the area and also provide additional lighting, especially for passers by and the local businesses in the area, but our projects don’t stop there – please navigate to our projects page to find out more about what we have been up to.

Increasing footfall within the city centre is one of our main aims and our springboard system has been able to provide us with invaluable information on city centre footfall – follow the link below for more information.

With our renewal ballot coming up in 2016, a yes vote is vital for Aberdeen Inspired to continue working on behalf of Aberdeen to inspire positive change in our city centre by helping to maintain its position as a desirable city for business and leisure. With significant developments in neighbouring towns and cities a future with Aberdeen Inspired ensures continued support for our local businesses in helping create a better environment for trading.

View the footfall figures in more detail