Let us inspire your city...

Aberdeen Inspired is Aberdeen City Centre’s Business Improvement District that represents over 700 city centre businesses within the city centre.

Funded by both levy payers and voluntary contributions, Aberdeen Inspired works hard to help improve and effect positive change in our city centre.

 

Did you know?

Aberdeen is the first city in Scotland to be awarded with the prestigious Purple Flag status.

The Purple Flag status is a national accreditation recognising city and town centres that excel in managing the night time experience.

Aberdeen City has now held the accreditation for 5 years.

 

Inspired vision...

The vision of Aberdeen Inspired is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centre’s in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is executed through five main themes detailed below:

NUART ABERDEEN INCREASES PRIDE IN CITY CENTRE

Organisers of the hugely popular inaugural Nuart Aberdeen have hailed the response of visitors, as research reveals that 80% of attendees agreed the event increased their pride in the Granite City.
The festival, which was brought to the city by Aberdeen Inspired, brought in crowds of thousands and set the arts and cultural scene in Aberdeen alight.
A survey put together by Aberdeen and Grampian Chamber of Commerce has revealed the thoughts of visitors to the event, which reflect the fantastic feedback received throughout the festival and in recent months.
Nearly 90% of respondents to the survey agreed that Nuart Aberdeen, which was supported by Aberdeen City Council and Burness Paull LLP, demonstrates that Aberdeen is a progressive city, with three in four also stating that the artistic extravaganza was their main reason for coming into the city centre.
Adrian Watson, chief executive of Aberdeen Inspired, said: “The response we have received to Nuart Aberdeen, both in the city and around the world, absolutely blew us away. We knew the ambition of the event was high, so to receive such an amazing reaction was incredible after all the hard work that went into bringing it here.
“These findings are wonderful to look at, as they reflect what we strive to achieve, increasing footfall to the city centre and bringing a sense of pride and joy back to our wonderful city.
“Feedback in recent years from our levy payers has highlighted a demand for more large scale events to be held in Aberdeen and we are pleased to be delivering this, and seeing the benefits that it is bringing in terms of economic impact and the aesthetic of Aberdeen.
“The survey also showed that 76% of respondents agreed that the festival brought communities together, which is very much what we felt throughout the weekend, as families, individuals, couples and visitors to our city came together to enjoy and celebrate street art and the transformation it brought to the city.”
Held in the Norwegian city since 2001 and widely regarded as the world’s leading celebration of street art, Nuart Aberdeen was the first overseas version of the festival.
Street artists Fintan Magee, Nipper, Add Fuel, M-City, Alice Pasquini, Jaune, Isaac Cordal, Martin Whatson, Herakut, Julien de Casabianca and Robert Montgomery all showcased their latest work.
The popularity of Nuart Aberdeen has led Aberdeen Inspired to introduce regular walking tours throughout the summer. These will be held every Saturday at 11.30am, led by expert Jon Reid, with a meeting point outside Contour Café on the Green.
Mr Watson added: “The numbers at our walking tours during the festival were absolutely incredible, with more than 1,600 people taking advantage of them, and we are thrilled to be introducing them in the summer months.
“The tours will give visitors the full Nuart Aberdeen experience, taking attendees to the smaller pieces of art as well as the bigger murals created for this year’s festival. Our dedicated tour guide Jon Reid will also give background on each of the 11 international artists that took part, as well as an insight into their inspiration for the work they created.”



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From the desk of the CEO...

As the Chief Executive of Aberdeen Inspired I would first like to welcome you to our website.

 

We planned, supported and carried out many successful projects throughout the company’s 5 year term. Most recently we spearheaded the overwhelmingly successful street art festival, Nuart Aberdeen. Working with the Nuart Festival in Stavanger, Aberdeen Inspired invited a celebrated collection of internationally renowned artists to leave their mark on our city’s walls. As well as beautiful art pieces, unique to Aberdeen there was a full program of artist talks, street art walking tours and film screenings. We are hoping to continue walking tours throughout the summer months, announcement coming soon.

Over the past few years, Aberdeen Inspired has continued to work hard to help improve the city centre, working with several partners we transformed the roof of St Nicholas into a green space called The Roof Garden, giving shoppers and visitors a place to relax. The area benefited from additional planting, seating, a picnic area and a children’s play park. Since the opening of the Roof Garden in October 2015 the area has been used for several festivals, including the popular Jazz Festival and events all of which have improved footfall and dwell time to the city centre.

One of our key objectives here at Aberdeen Inspired is to make the city centre a safe environment for visitors day and night. In 2016 we were accredited for the fourth year running with the desirable Purple Flag status, we have been working closely with our partners through a weekend partnership group to ensure this status is maintained and over time improved. 2016 also seen the inaugural Aberdeen Comedy Festival, spearheaded by Aberdeen Inspired and in partnership with Breakneck Comedy, the comedy festival involved over 250 comedians, 25 city centre venues over 23 days. The festival was well received and we hope to build on this in 2017.

Aberdeen Inspired are also playing their leading part in Operation Union Street Rejuvenation, which aims to restore pride into Aberdeen’s main thoroughfare. The scheme will include a “deep clean”, whereby pavements, pedestrian areas, street furniture, and doorways will be power washed. The plans also mean re-paving, upgrading, removing and painting street furniture, bollards, railings and benches. We are delighted to be playing a major part in this development.

But, our projects don’t stop there – please navigate to our projects page to find out more about what we have been up to.

 

Adrian Watson

CEO Aberdeen Inspired

View the footfall figures in more detail