Let us inspire your city...

Aberdeen Inspired is Aberdeen City Centre’s Business Improvement District that represents over 700 city centre businesses within the city centre.

Funded by both levy payers and voluntary contributions, Aberdeen Inspired works hard to help improve and effect positive change in our city centre.





Did you know?

Aberdeen is the first and only city in Scotland to be awarded with the prestigious Purple Flag status.

The Purple Flag status is a national accreditation recognising city and town centres that excel in managing the night time experience.


Inspired vision...

The vision of Aberdeen Inspired is to make Aberdeen City Centre one of the most vibrant, attractive, prosperous and liveable city centre’s in Scotland. Our role is to stimulate the economy, improve on the existing attractiveness, and to market the city centre as a destination of choice.

Our vision is executed through five main themes detailed below:


One of the biggest thrill rides in Europe will swing into action at Aberdeen’s Christmas Village later this month, spearheaded by Aberdeen Inspired and in partnership with Aberdeen City Council and Codona’s.

Standing at 50m high, the Bomber will become a prominent part of the city skyline in the village, which is being spearheaded by Aberdeen Inspired in partnership with Aberdeen City Council.

The Bomber is a hugely popular high rise, high speed attraction bound to attract thrill seekers looking for an adrenaline rush. Reaching a maximum force of 3.6gs riders are thrown forward at speeds of up to 90mph. Spinning gondolas add to the adrenalin inducing sensation as visitors race towards the sky and “bomb” to the ground at top speed.

As well as a Miami family ride and festive themed cups and saucers and carousel provided and staffed by Codona’s, the village on Union Terrace will feature a spectacular outdoor ice-rink and traditional German style market made up of retail outlets and festive food and drink stands, as well as an entertainment marquee.

Breakneck Comedy has organised the line-up for the venue, which will include a host of talented comedians, bands, singers and choirs who will take to the stage to entertain the crowds.

Read full article More news stories

Subscribe to our weekly newsletter...

From the desk of the CEO...

As the new Chief Executive of Aberdeen Inspired I would first like to welcome you to our website.

We planned, supported and carried out many successful projects in 2014, a few of our highlights included sponsoring the art process of the extremely well received Wild Dolphin trail throughout July and August which while entertaining children and adults alike also resulted in high levels of footfall and prolonged dwell time within the city centre.

Our civic pride campaign also took off as colourful bursts in the form of floral displays were implemented on some of our main streets and our Adopt an Area scheme gathered interest. Aberdeen Inspired work hard to help improve the city centre, we hope to build momentum on these projects in the coming years.

One of our key objectives here at Aberdeen Inspired is to make the city centre a safe environment for visitors day and night. Under our safe and secure banner we are the only city in Scotland to be accredited with the desirable Purple Flag status, we have been working closely with our partners to ensure this status is maintained and over time improved. We have recently launched a creative lighting project in the city’s Golden Square aimed to increase the aesthetics of the area and also provide additional lighting, especially for passers by and the local businesses in the area, but our projects don’t stop there – please navigate to our projects page to find out more about what we have been up to.

Increasing footfall within the city centre is one of our main aims and our springboard system has been able to provide us with invaluable information on city centre footfall – follow the link below for more information.

With our renewal ballot coming up in 2016, a yes vote is vital for Aberdeen Inspired to continue working on behalf of Aberdeen to inspire positive change in our city centre by helping to maintain its position as a desirable city for business and leisure. With significant developments in neighbouring towns and cities a future with Aberdeen Inspired ensures continued support for our local businesses in helping create a better environment for trading.

View the footfall figures in more detail