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City Centre Masterplan Unveiled

A comment from Aberdeen Inspired’s Chairman Richard Noble. I would urge all our levy payers and indeed all citizens to play their part and contribute to the latest round of the city centre masterplan consultation.…
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Richard-Noble2Aberdeen Inspired was set up to represent the businesses that contribute to it. Our team need to hear from you, let us know how you think we can make the city a better place to live, work and visit.

Summer is here and our fun-filled programme of activities is really beginning to heat up. We have exciting events across the board, including our recently announced Bon Accord to Bayonets historical re-enactment extravaganza and with the exciting Wild Dolphins project now up and running it’s going to be a fantastic summer for showing off our city centre.

Our Easter programme of events was a real success and the buzz it created around the city centre gives us a great platform to build on over the summer. Levels of participation were really encouraging with 1,200 people enjoying the roller-skating and 400 falling head over heels for zorbing.

Our Civic Pride campaign continues to gather pace as more city centre businesses sign up and support our vision of an attractive and welcoming Aberdeen. To have big names such as John Lewis and McDonald’s roll up their sleeves and get involved has been a great coup and we expect others to climb on board in the near future. Also we hope you agree Union Street is looking well with our bunting and wonderful floral displays helping to ensure the heart of Aberdeen will sparkle this summer.

As an organisation we focus on driving footfall to the city centre and enhancing the experience of visitors while they are here. To that end we have invested in a sophisticated system of pedestrian behaviour technology to provide us with vital information about footfall and the way in which visitors move around the city centre.

The technology is state-of-the-art and we are really looking forward to using the results to shape improvements to your city centre experience.

Pride in your city centre is integral to everything we do here at Aberdeen Inspired and our commitment to facilitating genuinely sustainable positive change is unshakable. No one individual or organisation can achieve this so the continued evolution of a Team Aberdeen approach is absolutely vital.







Richard Noble I Chairman

Upcoming events

Bricks and mortar are just part of what any city centre has to offer – it is people who put the heart and soul into Aberdeen.

Aberdeen Inspired works with partners to deliver a fantastic annual programme of events in the city centre – driving footfall and ensuring visitors have a great experience.

A few interesting stats

Aberdeen Inspired continually engages members to ensure our projects deliver maximum benefit to business and the city centre.

retailers in Aberdeen who felt they performed well in comparison to rest of UK
levy payers who intend to vote for the continuation of Aberdeen Inspired until 2021
levy payers who felt more informed after a visit from our Street Ambassadors
strong unprompted recognition of the Aberdeen Inspired brand
expect city centre improvements to positively impact their business

Our statistics have been drawn from research by Aberdeen and Grampian Chamber of Commerce. You can find more of their reports and surveys here


Report a City Centre Issue

An overflowing bin, a pothole in the road, a broken street light or excessive dog fouling….

Our ambassadors are continually out and about in the BID area to address any maintenance and environmental issues quickly. If you spot an overflowing bin, a pothole in the road, a broken street light or excessive dog fouling please report it to us via the email link below.

Report an Issue

We are working hard to make the City of Aberdeen even better.
If you would like more information or are interested in becoming a member give us a call or send us an email.

01224 566291  I